
The Opening Act Social Media Campaign is now being held worldwide, except in Japan where the game is already available and in Mainland China, where a separate series of events will be held.

Players are encouraged to follow either the official Twitter or Facebook account (or both!) to participate in these events, as well as receive the latest updates on the upcoming title. * Total includes players who have downloaded the game more than once.Ī series of special events leading up to the launch of the game were unveiled along with the announcement. The game transcends the boundaries of traditional gaming with a special Camera Mode that takes advantage of AR technology, giving players the chance to take photos with their favorite pop stars whenever, wherever. Players can also unlock stories starring the characters. The rhythm game component allows players to train their own original unit of idols as they play a suite of songs from the Utano☆Princesama series at multiple difficulty levels. Players can set their favorite idol to appear on their home screen and tap him to see his various reactions and watch his affection go up, as well as form personalized teams to play songs in a rhythm game. Utano☆Princesama Shining Live features 11 idols from the groups ST☆RISH and QUARTET NIGHT. With over 2 million downloads* in the domestic market, the Japanese version of the game has found success with fans across the country since launching on August 28, 2017. Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.

(Update: This post has been updated to reflect the press release information I was sent by KLab)
